Through the life and loves of young models, this film shows the style and the way of thinking of Korean young people these days. Lee is ambitious, young, single, and lives in Seoul. What he wants to have are a beautiful girl, a nice car and good music. He is a college student who is on hiatus this semester, and works part-time as a third-class model. He enjoys many casual romances withhis colleagues. One day, Lee falls in love with a girl driving a deluxe BMW car on Rodeo Street in Seoul. He notices that she has wit, money as well as beauty. Her name is Seung Hye. Through her contacts, he gets a chance to become a top class model. But when Lee’s manager gets involved with them, Lee is caught in the middle and he faces losing it all.
